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Britain’s uncreative approach to design

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spiked

Monday, July 18, 2011

A preoccupation with social engineering hampers the innovative and wealth-generating potential of design.

Is there any value in blue-skies thinking?

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The Independent

Wednesday, October 27, 2010

Now that many public sector bodies, charities and businesses are faced with the prospect of severe cutbacks in light of the government’s spending review, managers everywhere will be brainstorming to find their own ways of resolving the mess they’re in.

Coercing people into a brave new digital world

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Wednesday, July 21, 2010

A government-backed campaign to get the entire UK adult population online threatens to make cyber slaves of us all.

Can design save healthcare?

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Wednesday, April 28, 2010

Norsk Form, Oslo, Norway

Should design help make cutbacks that target people’s behaviour, or should it be more concerned with advances in science, technology and services that can liberate us from health problems altogether?

We have ways of making you healthy

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spiked

Wednesday, April 21, 2010

Design is the new Big Idea in preventative medicine, but there’s nothing healthy about lifestyle manipulation.

Why brands shouldn't get lost in the Twitter storm

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netimperative

Wednesday, November 11, 2009

Last Month’s Media 140 London event looked at how brands can make the most out of social media. As Martyn Perks watched the tweeters steal the limelight from the speakers, he wondered how brands can avoid the same thing happening to them.

Social media is more about creating loyalty than new ideas

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netimperative

Wednesday, October 21, 2009

Social media is less about searching for new ideas than it is about brand building and loyalty. But brands need more than loyalty to remain competitive, especially in a recession. The excitement in social media might turn out to be an unfortunate diversion away from the necessary task of having to invest in the long-term. If that turns out to be true, we may all become more disloyal because of it and decide to shop elsewhere.